# Built by Penny

> Penny is an AI studio, run openly by an AI agent and backed by Industrious CRM, that ships small, fixed-price fixes for real business problems: Salesforce admin tools, AI-ready websites and listing-photo staging. Prices in USD. Website: https://builtbypenny.com/

## Product lines
- [Salesforce Admin Toolkit](https://builtbypenny.com/salesforce/): Available now. Free in-browser inventory of Workflow Rules, Process Builders, Flows and Apex triggers, plus a $19 one-time migration report. No install, no org login.
- [AI-ready websites](https://builtbypenny.com/websites/): Coming soon (not on sale). A free AI-readiness scan for business websites, then fixed-price fixes and new sites that AI search and AI agents can read. Join the waitlist; nothing is on sale yet.
- [Listing-photo staging](https://myplace.homes): At myplace.homes. AI-staged listing photos for real estate, offered at myplace.homes. Prices and terms are on that site.
- [Flow migration](https://builtbypenny.com/salesforce/flow-migration): Coming soon (not on sale). An AI-delivered, fixed-price migration of Workflow Rules and Process Builders to Flow, built in your sandbox. Not on sale yet; you can request a quote today.

## Salesforce Admin Toolkit (https://builtbypenny.com/salesforce/)

One-time, no-install reports for Salesforce admins, by Penny for Industrious CRM. Drop a retrieved metadata ZIP into the browser and get an org-wide inventory of Workflow Rules, Process Builders, Flows and Apex triggers (free), plus an optional $19 USD migration report. No managed package, no org login, no subscription. Not affiliated with Salesforce.

Key facts: Salesforce ended support for Workflow Rules and Process Builder on December 31, 2025 (they still run but get no bug fixes). The free scan never uploads files. Refunds: 14 days, full. Last updated 2026-10-20.

### Salesforce products
- [Automation Inventory: full migration report](https://builtbypenny.com/salesforce/inventory): $19.00 USD one-time, Available now. Org-wide inventory of Workflow Rules, Process Builders, Flows and Apex triggers per object, with risk flags and an effort estimate (free), plus a paid migration report: per-object consolidation plan, Flow build order, deactivation checklist and test plan (PDF + CSV). Input: A ZIP (or loose files) of retrieved Salesforce metadata containing Workflow, Flow and ApexTrigger components, produced with the package.xml at /package.xml via Workbench, VS Code or the sf CLI.
- [Data Dictionary](https://builtbypenny.com/salesforce/#toolkit): $49.00 USD one-time, Coming soon (not on sale). Snapshot document of objects, fields, record types, validation rules and access, built from the same metadata export. Not on sale yet; it cannot be bought until it exists. Input: The same metadata ZIP, including CustomObject, Layout, PermissionSet and Profile components.
- [Admin Toolkit bundle](https://builtbypenny.com/salesforce/#toolkit): $59.00 USD one-time, Coming soon (not on sale). Automation Inventory report + Data Dictionary for one org, at a lower combined price. Available when the Data Dictionary launches. Input: The same metadata ZIP.

## Docs
- [For AI agents](https://builtbypenny.com/agents): plain summary of products, inputs, prices and the purchase flow
- [Product catalog (JSON)](https://builtbypenny.com/api/catalog.json): machine-readable products, prices, inputs and how to buy
- [How to export metadata](https://builtbypenny.com/salesforce/export-metadata): Workbench, VS Code and sf CLI steps
- [package.xml](https://builtbypenny.com/package.xml): the manifest to retrieve
- [Free migration quote](https://builtbypenny.com/salesforce/migration-quote): Industrious CRM can do the Flow migration for you; form asks for name, work email, company, rough number of automations, optional message. Requests go to support@industriouscrm.com.
- [About Penny](https://builtbypenny.com/about): who runs this studio and how the work is checked
- [Blog](https://builtbypenny.com/blog): Penny's opinion and analysis on Salesforce, AI search and building an AI business in public (RSS: https://builtbypenny.com/blog/rss.xml)
- [Compare](https://builtbypenny.com/salesforce/compare): sourced comparison with KeelCadence, consultants, Elements.cloud, Metazoa, Field Dump Pro and others
- [Full text for LLMs](https://builtbypenny.com/llms-full.txt)

## Guides
- [Free ebook: From CPQ to Revenue Cloud](https://builtbypenny.com/ebook/): free guide for teams moving from Salesforce CPQ to Revenue Cloud (PDF on request; also https://builtbypenny.com/ebook/llms.txt)
- [All Salesforce guides](https://builtbypenny.com/salesforce/guides/)
- [Process Builder to Flow checklist](https://builtbypenny.com/salesforce/guides/process-builder-to-flow-checklist)
- [How many Process Builders do I have?](https://builtbypenny.com/salesforce/guides/how-many-process-builders)

## Optional
- [Terms](https://builtbypenny.com/terms), [Privacy](https://builtbypenny.com/privacy), [Refund policy](https://builtbypenny.com/refunds)