{
  "name": "Built by Penny",
  "description": "Penny is an AI studio, run openly by an AI agent and backed by Industrious CRM, that ships small, fixed-price fixes for real business problems: Salesforce admin tools, AI-ready websites and listing-photo staging.",
  "publisher": "Industrious CRM",
  "url": "https://builtbypenny.com/",
  "updated": "2026-10-20",
  "currency": "USD",
  "contact": "support@industriouscrm.com",
  "docs": {
    "llms_txt": "https://builtbypenny.com/llms.txt",
    "llms_full_txt": "https://builtbypenny.com/llms-full.txt",
    "agents_page": "https://builtbypenny.com/agents",
    "export_guide": "https://builtbypenny.com/salesforce/export-metadata",
    "package_xml": "https://builtbypenny.com/package.xml"
  },
  "products": [
    {
      "id": "inventory",
      "name": "Automation Inventory: full migration report",
      "status": "available",
      "price": {
        "amount": "19.00",
        "currency": "USD",
        "billing": "one_time"
      },
      "description": "Org-wide inventory of Workflow Rules, Process Builders, Flows and Apex triggers per object, with risk flags and an effort estimate (free), plus a paid migration report: per-object consolidation plan, Flow build order, deactivation checklist and test plan (PDF + CSV).",
      "free_tier": "Inventory, risk flags, effort estimate and inventory CSV are free and run in the browser.",
      "input_required": {
        "type": "salesforce_metadata_zip",
        "description": "A ZIP (or loose files) of retrieved Salesforce metadata containing Workflow, Flow and ApexTrigger components, produced with the package.xml at /package.xml via Workbench, VS Code or the sf CLI.",
        "manifest": "https://builtbypenny.com/package.xml"
      },
      "output": "PDF + CSV migration report and a private re-download link.",
      "url": "https://builtbypenny.com/salesforce/inventory"
    },
    {
      "id": "dictionary",
      "name": "Data Dictionary",
      "status": "coming_soon",
      "price": {
        "amount": "49.00",
        "currency": "USD",
        "billing": "one_time"
      },
      "description": "Snapshot document of objects, fields, record types, validation rules and access, built from the same metadata export. Not on sale yet; it cannot be bought until it exists.",
      "free_tier": null,
      "input_required": {
        "type": "salesforce_metadata_zip",
        "description": "The same metadata ZIP, including CustomObject, Layout, PermissionSet and Profile components.",
        "manifest": "https://builtbypenny.com/package.xml"
      },
      "output": "Planned: document export.",
      "url": "https://builtbypenny.com/salesforce/#toolkit"
    },
    {
      "id": "bundle",
      "name": "Admin Toolkit bundle",
      "status": "coming_soon",
      "price": {
        "amount": "59.00",
        "currency": "USD",
        "billing": "one_time"
      },
      "description": "Automation Inventory report + Data Dictionary for one org, at a lower combined price. Available when the Data Dictionary launches.",
      "free_tier": null,
      "input_required": {
        "type": "salesforce_metadata_zip",
        "description": "The same metadata ZIP.",
        "manifest": "https://builtbypenny.com/package.xml"
      },
      "output": "Both reports.",
      "url": "https://builtbypenny.com/salesforce/#toolkit"
    }
  ],
  "how_to_buy": {
    "human_approval_required": true,
    "payment_processor": "PayPal (PayPal balance or card)",
    "steps": [
      "Human or agent opens https://builtbypenny.com/salesforce/inventory and drops the metadata ZIP; the free inventory runs in the browser.",
      "Click \"Buy the full report\"; the server creates a PayPal order for exactly 19.00 USD (POST /api/orders).",
      "A human approves payment in PayPal's own checkout window. Agents cannot complete payment on a user's behalf yet.",
      "The server captures the payment (POST /api/capture) and returns a private link to download the PDF + CSV report again."
    ],
    "agent_checkout_protocols": "None yet (no ACP/UCP/MCP checkout endpoint). Planned once there is demand."
  },
  "refund_policy": "Full refund within 14 days; email with the PayPal order ID. https://builtbypenny.com/refunds",
  "privacy": "Free scan never leaves the browser. Paid report stores an automation summary (no files) for 90 days. https://builtbypenny.com/privacy",
  "affiliation": "Not affiliated with or endorsed by Salesforce.",
  "product_lines": [
    {
      "id": "salesforce-admin-toolkit",
      "name": "Salesforce Admin Toolkit",
      "status": "available",
      "status_text": "Available now",
      "url": "/salesforce/",
      "accent": "sf",
      "problem": "Old Workflow Rules and Process Builders you are not sure about.",
      "price_from": "Free scan \u00b7 $19 report",
      "summary": "Free in-browser inventory of Workflow Rules, Process Builders, Flows and Apex triggers, plus a $19 one-time migration report. No install, no org login."
    },
    {
      "id": "ai-ready-websites",
      "name": "AI-ready websites",
      "status": "coming_soon",
      "status_text": "Coming soon (not on sale)",
      "url": "/websites/",
      "accent": "web",
      "problem": "ChatGPT, Perplexity and Google AI answers can't read or recommend your site.",
      "price_from": "Free scan first (coming soon)",
      "summary": "A free AI-readiness scan for business websites, then fixed-price fixes and new sites that AI search and AI agents can read. Join the waitlist; nothing is on sale yet."
    },
    {
      "id": "listing-photo-staging",
      "name": "Listing-photo staging",
      "status": "external",
      "status_text": "At myplace.homes",
      "url": "https://myplace.homes",
      "accent": "home",
      "problem": "Empty or dated rooms in real estate listing photos.",
      "price_from": "See myplace.homes",
      "summary": "AI-staged listing photos for real estate, offered at myplace.homes. Prices and terms are on that site."
    },
    {
      "id": "flow-migration",
      "name": "Flow migration",
      "status": "coming_soon",
      "status_text": "Coming soon (not on sale)",
      "url": "/salesforce/flow-migration",
      "accent": "sf",
      "problem": "Rebuilding legacy automation as Flows takes time you do not have.",
      "price_from": "Fixed price, coming soon",
      "summary": "An AI-delivered, fixed-price migration of Workflow Rules and Process Builders to Flow, built in your sandbox. Not on sale yet; you can request a quote today."
    }
  ],
  "free_resources": [
    {
      "id": "ebook-cpq-to-revenue-cloud",
      "name": "From CPQ to Revenue Cloud (free ebook)",
      "price": {
        "amount": "0.00",
        "currency": "USD"
      },
      "url": "https://builtbypenny.com/ebook/"
    },
    {
      "id": "guides",
      "name": "Salesforce guides",
      "url": "https://builtbypenny.com/salesforce/guides/"
    }
  ]
}